Market Surveys are important element not only for launching a new product but also for retaining present clients. The way
surveys were done in the past have changes considerably with
use of tablets these days. Field and F2F surveys have always
been a costly affair and tablets have brought down the cost
of doing market surveys incredibly.
If you are in a market research field you must be aware of decline in field surveys with increase in online market surveys. However telephone surveys still maintain the same level of usage but definitely not growing as we have seen with online surveys. With the product launching war among leading mobile & tablet manufacturing companies it’s the research professionals who are going to gain. There are new launches in tablet models every second day resulting in drop in prices and increase in applications.
The work gets easier and fast when surveys are done using tablets. Tablets works on 3G and Wi-Fi which makes task easier to enter the data in real-time the same moment. There have been many other handheld devices used for surveys in past which were not cheap enough to be used and also were meant for specific tasks. On the other hand tablets work as a personal computer with unlimited number of applications for different use.
There are companies which are looking to cut the cost on surveys which they conduct quite often and online market survey is the best option to do so. And that t
oo using tablet it is more cost effective and fast. Applications are developed keeping both iOS and Android platform in mind.
Recently a premier marketing research company Visha Consultants released a press release about launching of survey application which will change the way online market survey is done. Not only companies who are looking to do surveys will benefit but also the marketing research companies who are looking for cost effective ways of conducting surveys.
For more information on new innovations in field of marketing research visit www.vc-india.com.
